We brand supplements
that sell.
Started by the founder of The Proven Code, one of India's fastest-growing nutra brands. Naming, packaging, FSSAI label artwork, Amazon listings & A+ — designed inside the rules from day one. We take on two brands at a time.
Built by a brand owner,
not an agency.
Most studios learn supplements on your budget. Studio Sutra was started by Gaurav Singh, who built The Proven Code, one of India's fastest-growing nutra brands, from the name and the sourcing to the pack, the Amazon store and the ads.
In this category the rules shape the brand. What a label may claim, how an FSSAI panel is laid out, what Amazon will approve. We design inside those rules from day one.
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01
An operator's playbook
We have taken our own supplement brand from naming to quick-commerce. You get the calls that worked on our shelf, not a mood board.
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02
Compliance designed in
FSSAI nutraceutical labelling, claim wording, veg and allergen marks, licence details, Amazon's supplement category and image rules, US Supplement Facts for export. All built into the first draft, so packs aren't reprinted and listings aren't suppressed.
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03
Supplements only
Capsules, gummies, powders, probiotics, test kits. We work with branded actives like KSM-66®, HIMABERB® and CQR-300®, read COAs, and write claims a shopper, a doctor and a marketplace reviewer will all accept.
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04
Two brands at a time
We take on only two brands at once. You work with the founder directly, and your launch never queues behind someone else's.
Proof, in-house The Proven Code · FIBR. · Gut Intelligence 360 · Trueform
See how we built The Proven Code →Built to be
picked up.
Every project starts with a question a shopper asks in three seconds: what is it, why this one, and can I trust it? Here's how we answered it for a few of our favourite brands.
Nuvea's own supplement brand, built end to end: name, identity, guidelines, branded-ingredient sourcing, packs for three hero SKUs, US labels, a Shopify site, then Amazon, ads and social. One rule ran through every surface: lead with proof. Partners are credited where they did the work.
FIBR. is Nuvea Essentials' own fibre brand. It started as "the fiber co." We wrote the brief and guidelines, renamed it FIBR., built a vertical-wordmark pouch system and took two SKUs, GLP-1 Support Fibre and ConstiFlow, to final fronts, backs and an Amazon main image.
Gut Intelligence 360™ is The Proven Code's at-home finger-prick gut test, built on MicrobioTx's patented metabolomic model. We named it, designed the black magnetic kit and its manual, and made the 16-page practitioner brochure, the Amazon listing set, the landing page and two films.
Trueform is a Nuvea Essentials metabolic-health brand. Its first capsule combines Berberine HCl 97%, Ceylon Cinnamon and Piperine. We showed three packaging directions, refined Modern Olive over six rounds, and built one 150 × 72 mm wrap label for India and the USA.
TRIDHI is a functional-wellness brand and precision cellular-medicine clinic from Nutri Genomics Private Ltd. We wrote its 14-page Visual Identity System, designed full-wrap labels for two SKUs and took the bottle from 54 variations to 4 shortlisted 3D mockups.
The Health Code is a functional-nutrition magazine published by The Proven Code. We ran the direction rounds, built the selected 'Evidence Edit' identity into a 12-page guide, typeset a 24-page sample Issue 01 and built the magazine's website.
MigraVaid is Bliss Ayurlabs' Ayurvedic migraine formula, enriched with Medhya Rasayan. We edited the label copy from the client's brief, took the wrap label through six versions, and showed the bottle, carton and two rigid boxes in one design language.
Real brands,
real work.
No vanity metrics — just the brands, services and markets behind the work.
Brands we've built work for — supplements, Ayurveda, health media and health-tech. Each one is a case study here.
Services under one roof, from strategy and naming to Amazon listings and launch content.
Markets on one label — India (FSSAI) and USA (Supplement Facts).
Print-ready, never half-done
Every engagement ends with files you can hand straight to a printer or upload to Amazon — not mood boards, not "we're still exploring".
- Name, wordmark & brand book
- Packaging on your printer's dielines
- FSSAI (India) + Supplement Facts (USA) panels
- Amazon main image, A+ & Brand Store
- Quick-commerce tiles for Blinkit & Zepto
Your listing is
your shelf.
Most listings lose the sale before the shopper scrolls: a weak main image, a title stuffed for robots, bullets nobody reads. We audit it, show you exactly what's leaking, then fix it.
We pull your Search Query Performance, Brand Analytics and competitor listings to see where shoppers drop off: impressions, clicks, add-to-cart or purchase.
You get a scored audit of every element, side by side with the top three competitors, with a clear list of what to change and why. No jargon, no 60-slide deck.
We rewrite the title, bullets and backend terms, redesign the main and secondary images, build the A+ and Brand Store, and upload it all for you.
We check rank, CTR and conversion weekly for 30 days after launch, and adjust until the numbers move.
- Main image: thumbnail legibility at 200px
- Title: keyword order and readability
- Bullets: benefit-first copy
- Secondary images: the claims shoppers need
- A+ & comparison charts
- Backend search terms
- Price, coupon and badge positioning
- Reviews and Q&A themes
- Brand Store structure
- Competitor gaps
One studio,
not five vendors.
Most brands juggle a strategist, a designer, a copywriter, a packaging vendor and an Amazon agency. We're all of them, so the idea survives all the way to the product page.
Name & brand it
"I have a formula, no name or logo." A name you can trademark and own the handle for, then the full identity system and brand book.
- Naming
- Trademark check
- Logo & system
- Brand book
Package it
"I need print-ready, compliant artwork." Structure, hierarchy and label content on your printer's dielines — FSSAI (India) and Supplement Facts (USA) ready.
- Bottles, boxes & pouches
- FSSAI label artwork
- Dielines
- Print QC
Sell it on Amazon
"I'm live but not converting." A scored listing audit, then the full fix: title, bullets, images, A+ and Brand Store, built from your search-query data.
- Listing audit
- Keyword research
- A+ content
- Brand Store
Launch it — end to end
"I'm starting from zero." Strategy, name, identity, packaging and listing — the whole brand, on shelf and online in about six weeks.
- Strategy & positioning
- Identity & packaging
- Amazon listing & A+
- Launch kit
Grow the range
"I ship new SKUs every quarter." New-SKU packaging on call, plus quick-commerce creative for Blinkit, Zepto, Instamart and Flipkart.
- New-SKU packaging
- Quick-commerce tiles
- Marketplace creative
- Quarterly reviews
Six weeks,
four moves.
A typical launch engagement. Every stage ends with something you can hold, share or print, never a "we're still exploring".
Decode
We audit your category, shelf and competitors, and interview your buyers. You get a one-page strategy you can argue with.
Week 1Define
We show you two or three distinct directions, each with name, wordmark, colour and a 3D-mocked pack. You pick one; we sharpen it.
Weeks 2–3Design
The full system: packaging across SKUs, label copy, listing images and the brand book, all checked against real dielines.
Weeks 3–5Deliver
Print-ready files, printer proof checks, marketplace uploads and a launch kit. We stay on call through your first production run.
Week 6Who we've
worked with.
Supplement, Ayurveda, health-media and health-tech brands. Every name below opens its case study.
Pick your
starting point.
Fixed scope, fixed timeline, fixed fee, agreed before we start. No retainers you forget to cancel.
Brand Sprint
For founders who need clarity before they spend on design.
- Category & competitor teardown
- Positioning and one-line promise
- Naming shortlist with checks
Listing Fix
For live Amazon products that should be selling more.
- Scored audit vs. top competitors
- New title, bullets & backend terms
- Redesigned images & A+
- 30 days of tracking
Launch
Everything a new brand needs to be on shelf and online.
- Strategy, name and identity
- Packaging for up to 3 SKUs
- Amazon listing images & A+
- Brand book and launch kit
Range Partner
For growing brands adding SKUs every quarter.
- New SKU packaging on call
- Quick-commerce & marketplace creative
- Quarterly brand health review
Notes from
the studio.
What we're learning about Amazon, AI search, packaging and brand building in India, written for founders who'd rather do it right the first time.
Your Amazon main image is losing you sales. Run the 200px test.
Shoppers decide whether to click from a thumbnail the size of a matchbox, so design the main image for that size first and the zoom view second.
Read →Read your Search Query Performance data before you touch your listing
Amazon's Search Query Performance dashboard tells you exactly where shoppers drop off, so you can fix the right thing instead of rewriting everything.
Read →GEO for Indian brands: how to get cited in Google AI Overviews and ChatGPT
AI answers are built from pages that state clear facts plainly, so the work is less about tricks and more about being the most quotable source on your topic.
Read →Got a product?
Let's give it a name.
Tell us what you're making, where you'll sell it and when you want it on shelf. We reply within one working day.